I am so excited to be introducing another new series called The Roundtable. As previously mentioned
here, this series is comprised of women who have experiences overcoming their own personal and professional challenges. Each story is different, and my
hope is that by bringing these women together an environment of encouragement
and guidance are shared. This feature will take place on the first Monday of
each month, and I encourage you to leave feedback and to submit additional
questions that you would like to see answered in upcoming profiles.
The Roundtable's first profile is Carrie from
Cole Couture. Cole Couture is located in sunny Tallahassee, Florida (my hometown,) and I have had the unique opportunity to watch Carrie grow CC from the ground up. I remember the very first time that I set foot inside her boutique, and several years later, it is still my go-to for all things fashionable. Cole Couture carries a variety of brands including Michael Stars, Judith March, Michael Kors and Free People. Carrie is a wonderful friend and she is extremely gracious to offer her time as our first Roundtable profile. I hope you take away something from her own journey and that it encourages you to never settle.
Q: When did you
realize you wanted to be an entrepreneur?
A: From playing store clerk, to running lemonade stands, and eventually trunk shows and pop-up shop (accessory) stands, I suppose I always
had the innate desire to become an entrepreneur.
Ultimately, it was while I was working closely in a local boutique with a wonderful owner during my summer breaks from teaching that I decided to explore it further. Fashion and retail are two things that I am naturally drawn to, but it wasn't until 2005 that I fully dove into this adventure.
Q: How did you
pursue your passion after college?
A: I was blessed when the opportunity presented itself, and I
purchased a tiny store operating out of a small house just up the road from our current location here in Tallahassee. I took my passion for denim, lace and everything in
between and created Cole Couture, my over sized closet and home away from home.
Q: What makes
Cole Couture different from other local businesses?
A: Our store fits a special niche in the retail industry. We have chosen to
love and get to know each one of our shoppers as we believe that is what makes a delightful shopping experience. Our space is both colorfully empowering and fun to play dress up in! Our days work is not complete when a sale is
made, but when we see someone dance in front of the mirror.
Q: What is the
biggest lesson you’ve learned
since becoming an entrepreneur?
B: The biggest thing I have learned is that it's not enough to
just have passion for a portion
of the business. You simply can not ignore the "not so glamorous" part of the business, such as finance, accounting,
human resources, etc. Many people have great ideas, but it's important to plan and
operate in a manor that will consistently generate a profit to keep things
going.
Q: Cole Couture
is constantly evolving – the big
question is, how much do you sleep?
A: I am fortunate to have a great
staff that allows me to accomplish most of my work during
“normal” hours. Everyday is a little different - some nights I sleep and
others I have late night dates with my Mac ;) There are always
things to be done, so I work hard at allotting for personal time and rest. In the end, it allows
me to be more efficient.
Q: How do I
start my journey toward starting a business? I’m willing to work hard, but I don’t have the
money.
A: I would suggest using an approach
similar to mine:
1.) Find a business similar to the one you
wish to start and work there until you get your bearings. I encourage you to choose wisely so that you can learn from
someone who is successful and will provide you with the training and insight you
will need.
2.) Make sure to make it a journey and grow from each success and each failure.
Funding your business can come in a number of
ways: I started small, and I wouldn’t trade the experience for the world! I cherish every moment of that time of growth,
with minimal investment.
Q: What is your
advice to other female entrepreneurs?
A: Three simple things:
1.) Follow
your dreams.
2.) Be sure to plan well, and to always be willing to adapt to change.
3.) Always surround yourself
with people who
have strengths in your areas of weakness or greatest need.
Q: What are your
words to live by?
A: "What would you do if you knew you
could not fail?"
(All photos by: Gabriel Hanway)